Shimon Greenberg was appointed Vice President and General Manager of the Mixed-Signal and Power Management Business Unit (BU) in 2016 and was previously head of the Mixed-Signal/CMOS BU since 2015. Prior to joining Tower Semiconductor, he served as VP of Marketing and Business Development at Crystal-Video and as Managing Director and Partner at DS2 International. Prior to this, he was employed as VP of Business Development and Sales at Amimon Ltd. and VP of Marketing at O.D.F Optronics Ltd. Between 1998 and 2004, Mr. Greenberg held positions with Tower including: Director, NVM R&D Manager, and Programs Manager. Prior to this, he worked at the R&D Directorate of the Israeli Ministry of Defense as R&D Project Manager and Assistant to Head of R&D Directorate. Mr. Greenberg received a B.Sc. in Electrical Engineering from Tel-Aviv University, Israel.